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Benchmark for Luxury 5th Wheels
Multifunctional Premium Haulers
Perfect Union of Luxury and Towability
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Steve Lidy Headshot
Steve Lidy
VP of Marketing

We have recently welcomed Steve Lidy to the team as Vice President of Marketing. A seasoned marketing executive with 20+ years of experience in the RV industry, Most recently, as the Marketing Director for Heartland RV, Steve led all of the company's marketing efforts to reach out to the retail and dealer community. We believe marketing is the key to pull customers through the buying decision process. Steve is known for the creation of industry-leading marketing materials, point of purchase, websites, multi media and generation of consumer leads for our Alliance RV Dealer partners. Steve and his wife of 23 years reside in Elkhart with two children. Steve is very active in the community volunteering as a coach of FIRST youth robotics and Scouting.


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